Privacy policy
Privacy Policy
Effective Date: June 29, 2025
1. Introduction
Welcome to Hallyu Style (“Company,” “we,” “us,” or “our”), We are committed to safeguarding your personal data and respecting your privacy rights.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website, create an account, or make purchases. As an e-commerce business operating exclusively in the United Arab Emirates, we adhere strictly to (Federal Decree Law No. 45 of 2021) and (Federal Decree Law No. 1 of 2006) on the Protection of Personal Data (PDPL). to enhance transparency and user control.
By using our website or services, you agree to the terms of this Privacy Policy.
2. Personal Data We Collect
We collect personal data directly from you when you use our website, create an account, or complete a purchase. Data is categorized as mandatory (essential for service delivery) and optional (for personalization or marketing).
a. Mandatory Data
Full Name
Email Address
Phone Number
Delivery Address
Billing Information (e.g., credit/debit card details via secure third-party processors)
User Account Credentials (username, hashed password)
Order History
b. Optional Data
Date of Birth
Skin Type/Preferences (for tailored product recommendations)
Marketing Preferences
Survey Responses or Feedback
We may also collect data automatically via cookies and analytics tools (see Section 7).
3. Purpose and Use of Personal Data
|
Type of Data |
Purpose |
Legal Basis
|
|
Contact Details |
To communicate order updates, support requests |
Contractual necessity |
|
Delivery Address |
To fulfill and ship orders |
Contractual necessity |
|
Payment Details |
Secure payment processing via third parties |
Contractual necessity |
|
Account Info |
User authentication and account management |
Contractual necessity |
|
Skin Preferences |
To personalize product suggestions |
Consent |
|
Email/Phone |
Marketing communications (optional) |
Consent |
|
Analytics Data |
Website performance, user behavior analysis |
Legitimate interest (with consent via cookies) |
4. Legal Grounds for Processing
We process your personal data under the following legal bases:
Consent: For marketing, analytics, and optional profile data.
Performance of a Contract: To deliver products and services you request.
Compliance with Legal Obligations: For tax, fraud prevention, and regulatory compliance.
Legitimate Interests: For improving our services, preventing misuse, and ensuring security (with appropriate safeguards).
Under UAE PDPL, consent must be freely given, specific, informed, and unambiguous. You may withdraw consent at any time (see Section 6).
5. Data Storage, Protection, and Retention
Your data is securely stored on encrypted servers located in the UAE or in secure cloud environments with equivalent protection standards.
Security Measures
SSL encryption on all data transmissions
Access controls and authentication protocols
Regular security audits and vulnerability assessments
Retention Periods
User Account Data: Retained for 3 years from last activity
Order and Transaction Records: Retained for 5 years (legal requirement)
Marketing Consent Data: Retained until consent is withdrawn
Cookies: Retention depends on the cookie type (see Section 7)
Once data is no longer needed, it is securely deleted or anonymized.
6. Your Rights Under UAE PDPL
You have the following rights regarding your personal data:
Right of Access – You may request a copy of your personal data we hold.
Right of Rectification – You may request corrections to inaccurate or incomplete data.
Right of Erasure – You may request deletion of your data under certain conditions.
Right to Restriction – You can request us to stop processing certain data temporarily.
Right to Data Portability – You may request your data in a structured, commonly used format.
Right to Withdraw Consent – You can opt out of marketing or other consent-based processing at any time.
To exercise any of these rights, contact us at: support@hallyustyle.com
7. Cookies and Analytics Tools
We use cookies and similar technologies to enhance user experience and collect insights.
a. Types of Cookies Used
Essential Cookies – Required for website functionality (e.g., login, checkout)
Performance Cookies – To analyze user behavior (e.g., Google Analytics)
Marketing Cookies – To personalize ads (e.g., Meta Pixel)
b. Managing Cookie Preferences
You can manage or disable cookies via your browser settings or our cookie consent banner displayed upon your first visit.
8. Third-Party Services and International Data Transfers
We share personal data only when necessary for operations and under secure conditions:
Third-Party Providers
Payment Processors: e.g., Stripe, PayTabs (data is encrypted and not stored on our servers)
Shipping Companies: e.g., Aramex, Emirates Post
Analytics: e.g., Google Analytics (aggregated data only)
Marketing Platforms: e.g., Meta (Facebook/Instagram), Mailchimp
International Data Transfers
If data is transferred outside the UAE (e.g., for cloud storage or analytics), we ensure:
Adequacy Decisions, or
Standard Contractual Clauses (SCCs), or
User Consent, as required under UAE PDPL.
9. Contacting Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer:
Data Protection Officer
Hallyu Style
Email: support@hallyustyle.com
Phone: +971 505910919
Business Address:
United Arab Emirates Abu Dhabi City Khalidiya Area. Zayed the First Street.Al Hosn area, Al Jaber Jewellery Building.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically. When changes are made, the updated version will be posted on our website with a new “Effective Date”.
Where required, we will notify you via email or a website banner.
Last Updated: June 29, 2025